List of the courses

• Accounting & Business Decision Making (MBA8495)
• Statistics and Operations Analysis (MBA 8411)
• Organizational Behavior (MBA 8410)

Accounting and Business Decision Making (MBA8695)

The course aims to provide students with both theoretical and practical understanding of accounting information. Students will learn how to understand and apply accounting concepts and Principles. They will learn how basic accounting transactions are recorded and annual financial statements are prepared. They will gain understanding of the judgmental elements in such reports and consequently the role of management in real life situations. Finally, they will learn how to analyse, interpret and communicate the information contained in basic financial statements and explain the limitations of such statements. Throughout the course the practical, real-life situations will be highlighted. It is designated to give the students a useful tool for their future in top managerial positions.

Statistics and Operations Analysis (MBA 8411)

The course is structured to encompass both the traditional principles of Decision Making at strategic, tactical and operational levels and the special needs of computer software applications, supporting the decision-making process. The course will develop the student's ability to identify the various types of decision-making processes involved, their interrelationship and certain and uncertain factors that bear on these decisions and to recognize practical situations where various techniques, models and approaches can be used through a combination of lectures, case-scenarios and simulation of the real business environment.

Organizational Behavior (MBA 8410)

This course deals with the study, description and explanation of human behavior in organizations. Students will focus on the behavior of people in organizations, the theory and methods appropriate to its study and the adaptation of knowledge in ways useful for the manager. Particular emphasis is placed on identifying and diagnosing the causes and consequences of effective and ineffective behavior in organizations, as well as on some aspects of group dynamics including intra- and inter-group process.

• Information Technology (MET 8418)
• Marketing (MBA 8416)
• Managerial Finance (MBA 8415)

Information Technology (MET 84180)

The course aims to develop the ability for managers to fully understand the IT contribution to business strategies and processes. This course will focus mainly on the selection, the implementation, and the adoption of information technologies in organisations. The teaching approach will be based on discussions and exchanges with the students (seminar approach) to ensure a good comprehension of the different concepts. Case studies and reading material on the different topics will also be used to accompany the learning process and to demonstrate the application of the concepts in an organisation context.

Marketing (MBA 8416)

This course offers an intensive examination of the workings of markets and provides students with concrete knowledge on how marketing strategies are shaped and implemented. The course focuses on management decision-making: on the analysis, planning and control of marketing programs. All aspects of marketing theory are covered at an introductory level. Specific topics include: the marketing concept, segmentation, product differentiation, consumer and industrial behavior, marketing planning, product decisions, pricing decisions, advertising and promotion decisions, selling and distribution decisions, as well as social, legal and ethical issues in marketing.

Managerial Finance (MBA 8415)

This is an introductory course to the modern theory of finance. The course is concerned with how management decisions affect the value of the firm for the shareholders and how capital markets direct funds to projects that maximize the value of the enterprise. The core topics include: capital budgeting, the valuation of stocks and bonds, portfolio theory, asset pricing models, capital structure and dividend policy issues.

• Operations Management (MBA 8417)
• Human Resources Management (MBA 8418)
• Economic and Sociopolitical Context of the Firm (MBA 8421)

Operations Management (MBA 8417)

This course is an introduction to decisions and trade-offs associated with the production of goods and services. Topics include technology planning (production process), design of production systems (capacity and location planning), control issues (production planning and inventory control, MRP/JIT, scheduling, quality and reliability and distribution planning), design for manufacturing, management of new technology (FMS, group technology and robotics) and management of service operations. The interactions with the strategy of the firm as well as with other functional areas, such as information systems, marketing, accounting and finance, are illustrated through case studies.

Human Resources Management (MBA 8418)

This course focuses on the critical tasks of human resource management. Topics include human resource planning, personnel appraisals, training and development, compensation systems, wage and salary administration. Students will acquire an understanding of the operational aspects of the human resources function within the company and the study of its importance.

Economic and Sociopolitical Context of the Firm (MBA 8421)

The aim of this course is to increase the students' understanding of the marketplace, the structure of competition, macro-economic mechanisms, and to introduce them to cultural, organizational, political and social issues and their impact on public and private organizations.

• Strategic Management (MBA 8422)
• Digital Marketing (MKG 8421)
• Simulation/Corporate Management (MBA 8439)
• Leadership (MBA 8641)
• Project Management (MGP 7900)

Strategic Management (MBA 8422)

This is a Capstone course which provides students with integrated and illustrated conceptual frameworks for the effective strategic management of modern complex organizations. It is made up of two distinct parts. The first part focuses on the economics of strategy and deals with economic value creation, cost and market dynamics underpinning competitive strategies, strategic planning in uncertain times, corporate governance and organizational forms to implement strategic choices. The second part is entirely dedicated to the critical issues of leadership and the management of change. Students will be introduced to sound theories concerning the management of change and will develop a capacity to diagnose different situations of change and map out action programs to implement the desired changes. The concepts of culture and structure, mindset, social capital, and meta-strategies will be illustrated with vivid examples.

Digital Marketing (MKG 8422)

Digitalization has transformed everything in our daily lives: when we hail a cab, order food, communicate with our family, and even how we spend our leisure time. Companies have had to learn in a relatively short period of time how to transform themselves and adapt to this new way of answering to their customers’ needs. Entire business models and industries were transformed or forged because of the Internet. Digital companies such as Expedia, Amazon, Netflix, Spotify, Alibaba are now recognized world leaders in their fields. They rapidly ousted leading incumbent organizations in their respective industries through the development of new e-business models that focused on a new form of marketing to seize the opportunities provided by the Internet. Using the power of the digital world, marketing now has the power to cast a wider, yet more precise net to capture more profitable clients, develop new opportunities and develop new business models.

Simulation/Corporate Management (MBA 8439)

This course provides an intensive application of the concepts studied in the Capstone Strategy course. It is designed with the intent to offer students exposure to concrete strategic issues through real-life business cases and to further develop the analytical skills and presentation abilities in the context of case preparation, discussions and debates. This course also gives students, through a business simulation, a sense of real-life interactive, strategic management. Grouped in management teams of publicly traded competing firms, they are asked to take decisions on a full panoply of management variables (marketing, finance, production, R&D) in a context of socio-political and competitive uncertainties as well as demanding financial markets.

Leadership I (MBA 8641)

This course is about leadership in organizations. It is for people who either expect to be leaders or have to deal with leaders inside organizations. The focus is on understanding and interpreting leadership in contemporary organizations, and the complications of becoming or being a leader, or confronting one. My hope is that this course will enable you to understand the nature of effective leadership. Since leadership is at the heart of management, this course is designed to help you manage people and organizations more effectively.

Leadership II (MBA 8641)

One underlying idea of the Leadership course is that negotiations are unavoidable. This is especially true for business leaders, but it equally applies to everyone in most non-work contexts as well. That is, negotiations are everywhere. Not recognizing this fact, avoiding this fact, or not being prepared for this fact can result in poor decisions, less than optimal “deals” and remorse when the opportunities have passed. Therefore, part of the Leadership course will focus on techniques of negotiations including the behavioral processes and errors found in virtually all types of negotiations. Emphasis will be on the theory as well as the practical systematic preparation of a negotiating strategy.

Project Management (MGP 7900)

Project management invests many areas of our lives. Whether in our personal lives or in organizations where we work or with whom we interact, projects are everywhere! Education in primary schools is now often addressed in a project approach. More academic courses adopt this approach, which helps diversify the development of competencies. In organizations, projects and strategy are tightly connected. Depending on the strategic orientation, projects will specifically serve to develop new products or services, or to enhance processes. These projects are usually undertaken in addition to maintaining operations. New developments give rise to projects, often many, which are grouped in a project portfolio. The project management is based on a transversal approach to the organization avoiding work in silos. All this requires specific skills in project management, either to manage a project, program, or portfolio of projects. The course MGP7900 on project management offers students an overview of the project approach in organizations and highlights strategic practices to manage projects. The content is necessarily broad. It explores the foundations of the field of project management, phases of a project, human skills and finally, we brush an overall picture of the challenges related to the project function at the organizational level. Finally, we describe a capital role to ensure project success: the project owner.

Consulting Integrative Project in International Business (MBA 8448)

As the culmination of the EMBA programme, the students complete a consultant-type project in International Business. Working in teams of up to five under the supervision of CEMBA faculty, they will conduct a consulting assignment for a client organization. The Applied Integrative Project provides them with an opportunity to apply management tools they have acquired during the entire CEMBA programme and to gain valuable consulting experience. Alternatively, some students pursue an independent Research Project in an area that is of interest to themselves. Examples of Research Projects include case studies and/or empirical research studies.

NON-OBLIGATORY COURSE

Career Development and Leadership Competencies

The course aims at profiling each student's individual personality traits and leadership competencies. Its objective is to familiarize the students with tools that will allow them to analyze their own career goals and to discover the best way to achieve their goals and fulfill their potential.